I was invited to a Intel/Dell Swarm event yesterday at Geek Terminal. Dell Swarm is a very nice idea and the idea was came out by Dell Singapore and hence Singapore is the first country to be launching it on 5th May 2009 (tentatively). Dell business model has always been unique and most polytechnics and universities around the world always use Dell business model and supply chain as case study for the students. Dell Swarm brought a whole new meaning in buying things online.

When we all want to buy Dell products, the first thing that comes to our mind will be, Dell Singapore Website. You can also email or call to make your Dell purchases. This is a 1 to 1 buying directly from Dell. What if you want to gather more of your friends to buy together in bulk to enjoy greater discounts? That is Dell Swarm for you. Dell Swam allows you and your friends (up to 15 people) to buy Dell products in a Swarm together and enjoy the bulk discount. Each person is allowed to buy up to 3 units of any Dell products. You can share the Swarm via social networking sites like Facebook and ask you friends to join the buying spree. Each swarm will last for 72 hours or when the people in the swarm reaches 15.

Just an example, if the Dell Inspiron Mini 12 is priced at $899, the first person who join the Swarm will be paying about $859 for it, but if that person managed to get another 14 people to buy it, each of them will just pay $809, that is like $90 off the retail price directly.

Dell Swarm is targeted to go live on 5th May 2009, the URL will be http://dellswarm.com/sg. At the moment it is still undergo testing and everything on the website are just for illustration purposes and the prices there are only a placeholder. You may need a username and password to view the site. The username is “dellswarm” and password is “buysharesave” (without the quotes).

You can follow Dell Swarm on Twitter @dellswarmsg and by using hashtag #dellswarm.

At the moment, only Dell laptops and netbooks will be in the Swarm. I have suggested to them to include monitors as well. Do note that unlike the Dell Singapore Website which allows you to customize your laptops and netbooks, the laptops and netbooks configurations in Dell Swarm are fixed and hence not customizable.

Dell Swarm Home Page

When You Choose A Swarm

Swarm Details

Click on the Read More link for frequently asked questions or click here for the Dell Swarm gallery that I uploaded to Facebook.

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