Sony Ericsson Xperia PLAY will be available in Singapore exclusively to SingTel customers from 22nd April 2011.

Sony Ericsson Xperia PLAY Prices (SGD$)
Press Release
Powered by Android version 2.3 technology, this ground-breaking smartphone delivers the ultimate mobile gaming experience with super-fast graphics capabilities and dedicated game controls. It is also equipped with all the features of a leading-edge smartphone to deliver a superb experience for web-browsing, communications, multimedia content and social networking.
The Xperia PLAY is the first smartphone to be PlayStation-certified and is pre-loaded with six leading games: FIFA 10, Bruce Lee Dragon Warrior, SIMS 3, Star Battalion, Madden NFL 11 and Crash Bandicoot. As an exclusive bonus, SingTel customers will also get to enjoy the popular action game, Modern Combat 2: Black Pegasus, free of charge. They will be able to compete against other Xperia Play users in an online leaderboard competition, to win an all-expenses paid trip to the annual video game conference E3 in Los Angeles in June.
Customers can also expand their games library with titles from the SingTel IDEAS portal, Android Marketplace and PlayStation Pocket.
In addition to games, the Xperia PLAY is pre-loaded with SingTel apps, such as the award-winning AMPed social music service and MobileTV video streaming service. Customers will be able to catch the live football action of the Barclays Premier League with the BPL Mobile service, and connect with their friends via SingTel’s WheresApp application.
Mr Lew said: “By bringing the Xperia PLAY to Singapore, we want to give our customers the freedom to take their favourite games with them wherever they go. This exciting handset perfectly complements our ESC cloud-based games offerings. Just as ESC showcases the strengths of our high-speed broadband services, the Xperia PLAY demonstrates the strengths of our mobile network. So whether at home or on the move, SingTel customers will never be short of entertainment and lifestyle options.”
“Sony Ericsson is delighted to introduce, in partnership with SingTel, the world’s first PlayStation certified smartphone – the Xperia PLAY – to Singapore. Singaporeans are increasingly looking for access to all their favourite apps, games, chat and web browsing functions in one smart device. The Xperia PLAY meets the on-the-go communication and entertainment needs of consumers, and is the only smartphone to combine the best of Android with a PlayStation quality gaming experience,” said Mr Eugene Goh, Deputy General Manager and Head of Market Unit Singapore, Sony Ericsson.
The Xperia PLAY is available with SingTel’s 3G Flexi price plans which include up to 500 free minutes of local outgoing calls, 500 free local SMSes and 12 GB of free local data usage.
The handset will also be available at SingTel’s Xperia PLAY roadshow at Vivocity on 22-24 April from 11am to 9pm.
Official Site: Sony Ericsson Xperia PLAY
Official Site: SingTel Shop
Li Xiang and I was invited to the Sony Ericsson blogger gathering at Orgo which is located at Esplanade’s Roof Terrace. Pretty nice location!

Glass House Belonging To Orgo
Sony Ericsson showed us 3 phones:
Looks like a good alternative to Apple iPod Nano 6G.

Sony Ericsson Fitness Experience Pack
The “Sony Ericsson Fitness Experience Pack” is aimed at sports and fitness enthusiasts. It contains the Sony Ericsson LiveView, a sport application for the LiveView – The SportyPal Pro – and a carrying case for your mobile phone – ideal for exercising. The “Sony Ericsson Fitness Experience Pack” is currently available at all Sony Ericsson retail stores at a recommended retail price of S$128.

Sony Ericsson LiveView
To place things into context, back in late September 2010, Sony Ericsson launches Sony Ericsson LiveView which is a micro display with remote control functionality mirrors the activities of your mobile phone.
The Sony Ericsson LiveView uses Bluetooth connectivity to wirelessly pair up to a compatible handset and allows consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook and Twitter.
The Sony Ericsson LiveVie allows the user to control the Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume. The product also serves as a calendar reminder, displaying calendar events and other phone applications.
Whether on the go, in a meeting or out for dinner, the convenient Sony Ericsson LiveView can be clipped anywhere. Attached in a watch strap, on a keychain or clipped to a laptop, the micro display allows the user to incorporate the product into their lifestyle and always stay connected.
The Sony Ericsson LiveView is the first Sony Ericsson accessory to be compatible with the open Android platform which gives developers an opportunity to be creative and develop the next must-have innovative application.
Specifications of Sony Ericsson LiveView
Music player control
Social Networking Services
Messaging
Calls
Other
Connectivity
Screen
Compatibility
Size
Typical consumer battery usage time
Colour
Kit content
Official Site: Sony Ericsson Fitness Experience Pack
Official Site Sony Ericsson LiveView

Tickets
Thanks to Amelia and Felicia, Li Xiang and I was invited to the Sony Ericsson Wonder Girls Showcase. In case you are wondering, Wonder Girls are the ambassador for Sony Ericsson Asia Pacific. The event was held at Marina Bay Sands.
I was totally looking forward to the event because personally I prefer Wonder Girls than Super Junior. But once we entered the hall, it totally spoilt my mood. Wonder Girls are fantastic but the event is definitely not.

Media Registration
The thing that pissed me off is that media has no other privileges besides being able to register at another entrance but the thing is once we registered and moved into the hall, we are being merged together with the general public and we entered the moment the doors are open for the media and we are already about 5 rows away from the barricade (it is a free standing event BTW). This make taking pictures really difficult.
The VIP area is worst, it is on the right side of the hall and it is not even in front! This is the part where I think squeezing is better than being in the VIP area.

Jamie Yeo
We went it at 7pm, waited till 7.50pm before Jamie Yeo came out and play some games with the audience, Wonder Girls came out at 8pm to present the items to those who bided earlier for charity. After that we are shown a MTV before Wonder Girls came out again at 8.30pm to perform and at 9pm the showcase is over.

Nobody But Chiu
Despite only 30 minutes of performance by Wonder Girls, it was fantastic! I didn’t know they can speak English so well and that makes understanding them much easier and more comfortable.
I want nobody nobody but chiu~~
The event organiser should really learn from the way that the SingTel & Samsung Super Junior Showcase was organized. Everything was smooth and the media have certainly more privileges!

Backstage Passes
Was invited to a Sony Ericsson’s Backstage blogger session, it is my first time attending a Sony Ericsson event! We are introduce to the company (Sony) tag line which is “make.believe”. The “dot” in the “make.believe” is important because it separates “make believe” from “make” and “believe”.
After the introduction we are introduce to 5 phones. Xperia X10, Xperia X10 Mini, Xperia X10 Mini Pro, Vivaz and Vivaz Pro. The Xperia X10 family is running on Android 2.1 while the Vivaz family is running on Symbian OS S60 v5.
They put in quite a lot of effort in skinning both the Android and Symbian OS to give it it’s own identity and to represent Sony Ericsson. There are quite a number of custom application running on the Android like the Timescape which gives you all the information regarding a particular contact like his tweets, messages, call log, etc. Mediascape on the other hand is used to manage all media related files on the phone.
Xperia X10

X10 Presentation
My favorite phone of the 5! It is already out in the market. Featuring a 1GHz Qualcomm Snapdragon processor with 1GB in-built storage and 384MB of RAM. Featuring a 4″ screen and 8MP camera with LED flash!
Official Page: Xperia X10
Xperia X10 Mini
Xperia 10 Mini is a much smaller version of the Xperia 10 and I am very surprised by the size. It is just the size of my palm! Probably the smallest phone in the market when it is launched weighing only just 88g!
Xperia X10 Mini is about 1/2 the size of the X10 with a 2.55″ screen packed with a Qualcomm 600MHz processor, 128MB of memory, 5MP camera with LED flash.
The complain I have for the X10 Mini/Mini Pro is that the screen doesn’t look sharp despite having a 16.7 million color screen and it doesn’t support multi-touch because it is meant to be operated using one hand.
Xperia X10 Mini will be launching in June 2010.
Official Site: Xperia X10 Mini
Xperia X10 Mini Pro

X10 Mini Pro
Xperia X10 Mini Pro is the Xperia X10 Mini with a QWERTY keyboard and because of the keyboard, it is slightly thicker and heavier (88g vs 120g). Besides that everything in terms of hardware is the same.
Xperia X10 Mini Pro will be launching in July 2010.
Official Site: Xperia X10 Mini Pro
Vivaz
Vivaz is already out in the market, Vivaz is being marketed as a phone that is capable of recording HD video (720p). Featuring a 3.2″ screen powered by PowerVR SGX graphics (720 MHz) with 75mb of memory and a 8MP camera with LED flash.
Official Site: Vivaz
Vivaz Pro
Vivaz Pro is essentially a Vivaz with a QWERTY keyboard, of course similar to the X10 Mini with the X10 Mini Pro. The Vivaz Pro weights 117g while the Vivaz weights 97g.
Vivaz Pro will be launching in June 2010.
Official Site: Vivaz Pro
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