---
title: "Abercrombie & Fitch Flagship Store In Singapore"
date: 2011-06-18 10:10:12
permalink: https://lesterchan.net/blog/2011/06/18/abercrombie-fitch-flagship-store-in-singapore/
author: Lester Chan
categories:
  - Blog
  - Fashion
tags:
  - "Abercrombie & Fitch"
  - flagship
  - Singapore
---

Didn’t know about this. This news was way back in March 2011.

> Knightsbridge, the distinctive four-storey retail podium along Singapore’s premier shopping belt is now fully leased with iconic American brand Abercrombie & Fitch taking up the prime corner unit.
> 
> Abercrombie & Fitch (A&F) takes the first step into South East Asia and second in Asia after its’ foray into Japan in 2009 by opening a store at one of the most prominent shopping districts in the Asia and Singapore’s most pulsating shopping district – Orchard Road. Knightsbridge is a novel retail concept integrated within Singapore’s most fashionable hotel, Grand Park Orchard.
> 
> **A&F’s flagship store in Singapore will command a space of approximately 21,000 square feet that spans over four-storeys. The store is slated to open for its Autum/Winter collection in the second half of 2011.**
> 
> Abercrombie & Fitch, an Ohio-based Casual Luxury themed brand, promises to deliver the same ‘all-American’ experience – including the young, fun and good-looking ‘store models’ and the same merchandise that is found at its any other flagship stores around the world, reflecting their brand’s heritage, youth and sex appeal with a unique emphasis on quality and store experience.
> 
> “We think that South East Asia represents a great opportunity for the brand and Singapore makes a great fit,” said an A&F spokesperson. “Our launch in Singapore is answering an established enthusiasm for A&F, and giving our fan-base a place to go and live the brand.”
> 
> Abercrombie & Fitch, originally founded in 1892 as a store for sporting, hunting and outdoor gear, is known for its prominent customers in the past like Theodore Roosevelt and Ernest Hemingway.
> 
> In their recent announcements, A&F revealed that they will be opening a total of six A&F flagships this year, which includes previously announced Paris and Madrid openings, as well as latest openings which will include Dusseldorf, Brussels, Dublin and Singapore – the only Asian city among the list.
> 
> “For Orchard Road to continue to be the premier shopping destination for locals and tourists, we need more interesting and iconic retail concepts and brands such as A&F to set foot in Singapore. The opening of the A&F flagship at Knightsbridge in Orchard Road will increase the vibrancy and quality of shopping experience in Singapore,” said Mr Allen Law, Director of Park Hotel Group.

Source: [Abercrombie & Fitch Flagship Store In Singapore](http://www.cliveworld.com/abercrombie-fitch-flagship-store-singapore/)