Customised products and plans, from postpaid plans to bespoke bags.
SingTel has launched Easy Mobile, the first postpaid mobile service in Asia to let users customise their tariff plan each month. I've long wanted this, as I use little voice or SMS and would trade it for more data.
Timbuk2 has opened its first in-store customisation outside the United States, here in Singapore. The Timbuk2 Singapore store officially opened on 31st October 2013 at #03-26A Bugis Junction, open 10.30am to 10pm daily. The 280-square-foot store carries the full range.