Cadbury Glow is positioned by Cadbury as a premium chocolate gift, similar to Ferrero Rocher. Each of the chocolate praline is crated in Europe. The outer layer is made of milk chocolate, while the inner filling is made of dark chocolate.
The inspiration behind Cadbury Glow was sparked by the glow moment. The glow moment is a warm glow of happinesses that comes from seeing someone light up with joy when they received a special gift.