Again, as part of SG50 celebration, Tiger Beer will once again shed its iconic blue-and-silver look, in favour of Singapore’s national colors (red and white) on the livery of all cans, pints and bottles, in a limited edition release to commemorate this jubilee.
Tiger Beer’s new campaign, the “Unofficial Official History of Singapore” is inspired by the launch of Tiger Beer’s first can in 1965, the same year that Singapore gained independence.
The campaign aims to inspire Singaporeans to stop and take a look at ourselves with a fresh perspective, and especially at some of Singapore’s most iconic traits and social peculiarities – things that makes us Singaporean.
