Lester Chan · ·
Global Web Index is a market research company specialising in online consumer behaviour. They recently did a mobile messaging survey and the study revealed that WeChat now has the youngest demographic out of all competing social communications apps, with a third of its global active user base being 16 – 24 years old. WeChat has also experienced significant growth with an active user base increase of 156% globally, and a staggering 499% in Singapore between Q1 2013 to Q3 2014.
Thanks to China market, globally, WeChat has a 23% share of the Internet population using the service, 3% more than Facebook Messenger while in APAC, WeChat command a 38% share while Facebook Messenger share is half of it at 16%.