GlobalWebIndex Research on Mobile Messaging

· · · Technology

Global Web Index is a market research company specialising in online consumer behaviour. They recently did a mobile messaging survey and the study revealed that WeChat now has the youngest demographic out of all competing social communications apps, with a third of its global active user base being 16 – 24 years old. WeChat has also experienced significant growth with an active user base increase of 156% globally, and a staggering 499% in Singapore between Q1 2013 to Q3 2014.

WeChat Presentation - Singapore
WeChat Presentation – Singapore

Thanks to China market, globally, WeChat has a 23% share of the Internet population using the service, 3% more than Facebook Messenger while in APAC, WeChat command a 38% share while Facebook Messenger share is half of it at 16%.

WeChat Presentation - Singapore
WeChat Presentation – Singapore

WeChat Presentation - Singapore
WeChat Presentation – Singapore

So why do people use WeChat in Singapore? 83% says they use it to stay in touch with what their friends are doing while 55% use it to share photos or videos with others.

Personally, I think it is country specific. If I want to chat with my China or Hong Kong friends/relatives, I use WeChat. If I want to chat with my friends in Thailand, I will use LINE and for the rest of my friends, I just use Whatsapp and Facebook Messenger.
Some interesting perspectives:

WeChat Presentation - Singapore
WeChat Presentation – Singapore

  • Singapore leads the global figures for tablet ownership at 60%
  • Indonesia and Malaysia are the world’s most active Facebook markets
  • Over 95 million Chinese internet users visited Twitter last month
  • APAC has 2.5x the number of bloggers as the rest of the world combined

Top 3 social network sites in Singapore:

WeChat Presentation - Singapore
WeChat Presentation – Singapore

  1. Facebook – 92%
  2. YouTube – 69%
  3. Google+ – 64%
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