Global Web Index is a market research company specialising in online consumer behaviour. They recently did a mobile messaging survey and the study revealed that WeChat now has the youngest demographic out of all competing social communications apps, with a third of its global active user base being 16 – 24 years old. WeChat has also experienced significant growth with an active user base increase of 156% globally, and a staggering 499% in Singapore between Q1 2013 to Q3 2014.
Thanks to China market, globally, WeChat has a 23% share of the Internet population using the service, 3% more than Facebook Messenger while in APAC, WeChat command a 38% share while Facebook Messenger share is half of it at 16%.
So why do people use WeChat in Singapore? 83% says they use it to stay in touch with what their friends are doing while 55% use it to share photos or videos with others.
Personally, I think it is country specific. If I want to chat with my China or Hong Kong friends/relatives, I use WeChat. If I want to chat with my friends in Thailand, I will use LINE and for the rest of my friends, I just use Whatsapp and Facebook Messenger.
Some interesting perspectives:
- Singapore leads the global figures for tablet ownership at 60%
- Indonesia and Malaysia are the world’s most active Facebook markets
- Over 95 million Chinese internet users visited Twitter last month
- APAC has 2.5x the number of bloggers as the rest of the world combined
Top 3 social network sites in Singapore:
- Facebook – 92%
- YouTube – 69%
- Google+ – 64%