Interesting project by Google, it reminds me of Facebook with Friend’s List. No idea how different is it from Facebook till I tried it. But I love the Circle UI, quite a new and interesting concept.

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project

+Circles: share what matters, with the people who matter most

Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food – wrapping everyone in “friend” paper—and sharing really suffers

+Sparks: strike up a conversation, about pretty much anything

Healthy obsessions inspire sharing, and we’ve all got one (or two, or three…). Maybe it’s muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.

+Hangouts: stop by and say hello, face-to-face-to-face

Whether it’s inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It’s how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.

+Mobile: share what’s around, right now, without any hassle

These days a phone is the perfect sharing accessory: it’s always with you, it’s always online, and it’s how we stay close with our closest friends. We didn’t want “just” a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.

+Huddle

Coordinating with friends and family in real-time is really hard in real life. After all, everyone’s on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they’re not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what’s going on, right this second.

Check out the Official Blog Post: Introducing the Google+ project: Real-life sharing, rethought for the web for more detailed information.

Engadget: Google+ invite received, we go hands-on
Official Site: Google+