Apple’s first Lightning to USB Cable was 1 meter in length when it was first launched in September 2012.
In February 2013, Apple released a shorter variant of it which halved that length and again in September 2013, Apple released a longer variant of it which is twice the length.
The 0.5m & 1m Lightning to USB Cables are retailing for the same price of S$28 while the 2m one is retailing for S$42. I wonder why Apple can’t sell the 0.5m Lightning to USB Cable at a slightly cheaper price than S$28.
I got the Apple Lightning to USB Cable (0.5m) also from the Apple’s Fifth Avenue store for US$19 and after a 8.875% tax, it came up to US$20.69 (S$26.33) which is about the same price as you get it from Singapore.
Personally, I prefer the 0.5m variant because it is shorter and is perfect to be brought out alongside with your portable battery charger.
When I was in the US, I have my iPhone 5s in my jeans pocket and my portable battery charger in my coat pocket and the 1m Lightning to USB Cable was just dangling out in between the 2 pockets. You can keep the tangling cable in the pocket but because I used my phone very often to check for direction on Google Maps, it is easier to leave it tangling rather than keeping the cable in and out of the pocket.
If you are using a charging station like the Griffin PowerDock 5 at home or in the office, the 1m cable will be too long and it will look messy if you have 3 or 4 of them together. The 0.5m Apple Lightning to USB Cable will be a better fit.