The Bluelounge Soba is a cable routing kit. It consolidates multiple cables into a single tube so that your cables will look neater.
I bought mine from Paragon Department store located inside Siam Paragon in Bangkok, Thailand, for TH฿890 (S$36).
It comes in two colors, Black or White.
The packaging comes with a 10ft (300cm) tube, three mounting caps, two end caps, one Y-splitter and one zipper tool.
The tube can accommodate about three cables.
I will be using this for my new house (which is due in May 2016) and hence there will not be any pictures of the Bluelounge Soba in action.