Limited-edition drink cans, from SG50 commemoratives to personalised designs.
Back in April 2015, Tiger Beer released its Limited Edition 1965 Vintage Can and Bottle for Singapore's SG50 celebration. Now, again for SG50, Tiger sheds its blue-and-silver look for the national red and white across its cans, pints, and bottles.
I got my personalised Coke can from Coca-Cola Singapore's Share a Coke (#ShareaCokeSG) campaign. The world-famous campaign has reached Singapore, and for the first time here, cans and bottles carry nicknames and phrases in place of the iconic Coca-Cola logo.
Tiger Beer's new campaign, the 'Unofficial Official History of Singapore', is inspired by Tiger's first can in 1965, the year Singapore gained independence. It encourages Singaporeans to pause and look afresh at themselves.