LEGO’s SG50 Rebuild competition and the Singapore Icons mini builds.
Accompanying the #LEGORebuildSG campaign are four LEGO SG50 Limited Edition Singapore Icons Mini Builds, depicting quintessential local icons: the Cable Car, Ice Cream Bike, HDB Flats, and Dragon Playground. They're redeemable at selected stores with a minimum S$50 purchase.
Part of the #LEGORebuildSG campaign, the Rebuild Your Memories Competition invited fans to construct their fondest Singapore memories in LEGO. It closed on 26th June 2015, and the ten winning entries are on display at Raffles City until 30th July.
Singapore turns 50 this year, and businesses everywhere back the SG50 tagline, including a favourite of mine, LEGO. Its #LEGORebuildSG campaign encourages fans to rebuild memories, and these SG50 Limited Edition Singapore Icons Mini Builds are part of it.