How to create an official WeChat account?

How to create an official WeChat account?
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To create an official WeChat account, just go to apply.wechat.com and fill up the online form. You need to have a copy of your proposal document, official company certificate, company profile and business card of contact person.

The process is free and has no associated registration costs. WeChat has not authorised any agency as the official Official Account (OA) registration partner so all applications has to go through the above mentioned website.

GlobalWebIndex Research on Mobile Messaging

GlobalWebIndex Research on Mobile Messaging
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Global Web Index is a market research company specialising in online consumer behaviour. They recently did a mobile messaging survey and the study revealed that WeChat now has the youngest demographic out of all competing social communications apps, with a third of its global active user base being 16 – 24 years old. WeChat has also experienced significant growth with an active user base increase of 156% globally, and a staggering 499% in Singapore between Q1 2013 to Q3 2014.

Thanks to China market, globally, WeChat has a 23% share of the Internet population using the service, 3% more than Facebook Messenger while in APAC, WeChat command a 38% share while Facebook Messenger share is half of it at 16%.