In a roundtable with the European press, John Chambers confirmed the “end of life” of the Linksys name, being replaced by the new and redesigned Cisco branding.
This decision follows Cisco’s move last April to make it easier for Linksys resellers to add Cisco products to their offerings and vice versa. Also, just a few weeks ago, Cisco created a new division solely focused on the SMB market and headed by Rick Moran, formerly marketing chief of several Cisco communications applications like the unified communications portfolio, Cisco IPICS, Cisco Small Business Systems (Linksys One), TelePresence, Business Video and Physical security.
“It will all come overtime into a Cisco brand. The reason we kept Linksys’ brand because it was better known in the US than even Cisco was for the consumer. As you go globally there’s very little advantage in that”, said Cisco’s CEO.