Tampines 1 Official Opening

· · · Event, Place

Went to the official opening of Tampines 1 last Friday. The ceremony was held at the rooftop terrace with host Adrian Pang. The official opening marks the 100 days since it open it doors to the public since 9th April 2009.

Here is the press release:

Tampines 1 celebrates Official Opening on 100th Day of Business
More than 6.6 million visitors since Tampines 1 opened its doors on April 9

Singapore, 17th July 2009 – Asiamalls, the property manager of Tampines 1, announced today that the mall has attracted 6,643,989 visitors, since the mall opened for business. Celebrating its official opening today, Tampines 1 opened its doors on 9th April, 2009 and has revitalized the shopping mix in Tampines Town by offering an exciting array of new concept stores alongside several international fashion brands like Cache Cache, Diva, Dorothy Perkins, Promod, Springfield, Topshop, and Uniqlo that have opened their first or largest stores in a suburban mall.

“We are happy to note that the overall opinion of the mall has been extremely positive and that consumers have acknowledged that Tampines 1 is a great alternative to downtown shopping. A lot of effort was spent to put the “urban” into Tampines 1, from the mall’s design to the overall retail mix, and brand strategy. All these initiatives helped us meet the expectations of a new generation of consumers who visit the mall to shop, dine and relax after work or over the weekend,” said Stephanie Ho, General Manager of Asiamalls Management (South East Asia) Pte Ltd, Property Manager for Tampines 1.

The basement piazza and open space within the mall demonstrates an atypical shopping mall layout, and combined with the layered voids and external roof terraces the interior design of the mall focused on ensuring a break in between the mall’s shopping space. F.I.S.H, Sushi Tei and Thai Express have duplex loft style restaurants that offer customers a unique ambience for dining. There is also a 24 hour Coffee Club for those looking for a place to enjoy a late meal or drink.

The mall has also installed a digital directory on each floor where customers can learn more about each individual shop with just a touch of a finger, or they can learn more about on-going promotions, or pick up the phone and speak with the mall’s customer service officers for directions or further information.

Tampines 1 has also launched an overall Spring to L1fe branding campaign targeted at showcasing what the mall offers and has its own mall blog, facebook and twitter account, which helps to further differentiate it as a new generation mall for the young and savvy.

The mall will organize a Sure-win Lucky Dip + 8 Malls & More Lucky Draw where shoppers can get a chance to win one of eight cars when they spend more than $50 in one single receipt before 25th September.

With a total of 173 tenants, the retail mix comprises of Fashion (35%) + Food (20%) + Beauty (12%) + Sportswear (3%) + IT/Electrical (5%) + Lifestyle/Gifts/Entertainment (25%). The mall features a cluster of mini-anchor tenants including a fitness centre with a pool – Amore Living, IT retailer Challenger, Cold Storage, HSBC, and Japanese Gourmet Town Manpuku.

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