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Cadbury Glow is positioned by Cadbury as a premium chocolate gift, similar to Ferrero Rocher. Each of the chocolate praline is crated in Europe. The outer layer is made of milk chocolate, while the inner filling is made of dark chocolate.

The inspiration behind Cadbury Glow was sparked by the glow moment. The glow moment is a warm glow of happinesses that comes from seeing someone light up with joy when they received a special gift.

Apart from the chocolate itself, you can also go to cadburyglow.com to create a personalised gifting experience when they receive the Cadbury Glow. You can write a customised note or re-create shared memories with a personalised video (solution provided by Idomoo).

The Cadbury Glow chocolate gift has been available since 3rd November 2014 and comes in two sizes. The Cadbury Glow in 160g for 16 pieces will retail for S$9.90 while the Cadbury Glow in 240g for 24 pieces will retail for S$14.90.

The pictures taken below are based on the Cadbury Glow in 240g for 24 pieces.