Accompanying the #LEGORebuildSG campaign is the launch of 4 LEGO SG50 Limited Edition Singapore Icons Mini Builds. The 4 Mini Builds include quintessential Singaporean icons of the past such as The Cable Car, Ice Cream Bike, HDB Flats and the Dragon Playground. The Mini Builds are redeemable at selected stores with a minimum purchase of S$50 of LEGO products in a single receipt. Note that the Mini Builds have already been fully redeemed.
The easiest Mini Build to build is the Cable Car which only has 1 page of instructions, requiring 56 pieces of LEGO bricks to build. Next is the Ice Cream Bike with 2 pages of instructions, requiring 35 pieces of LEGO bricks to build.
Again, as part of SG50 celebration, Tiger Beer will once again shed its iconic blue-and-silver look, in favour of Singapore’s national colors (red and white) on the livery of all cans, pints and bottles, in a limited edition release to commemorate this jubilee.
The campaign aims to inspire Singaporeans to stop and take a look at ourselves with a fresh perspective, and especially at some of Singapore’s most iconic traits and social peculiarities – things that makes us Singaporean.