Limited-edition collectibles, from commemorative builds to special drink cans.
Accompanying the #LEGORebuildSG campaign are four LEGO SG50 Limited Edition Singapore Icons Mini Builds, depicting quintessential local icons: the Cable Car, Ice Cream Bike, HDB Flats, and Dragon Playground. They're redeemable at selected stores with a minimum S$50 purchase.
Back in April 2015, Tiger Beer released its Limited Edition 1965 Vintage Can and Bottle for Singapore's SG50 celebration. Now, again for SG50, Tiger sheds its blue-and-silver look for the national red and white across its cans, pints, and bottles.
Singapore turns 50 this year, and businesses everywhere back the SG50 tagline, including a favourite of mine, LEGO. Its #LEGORebuildSG campaign encourages fans to rebuild memories, and these SG50 Limited Edition Singapore Icons Mini Builds are part of it.
Tiger Beer's new campaign, the 'Unofficial Official History of Singapore', is inspired by Tiger's first can in 1965, the year Singapore gained independence. It encourages Singaporeans to pause and look afresh at themselves.