Singtel’s New Logo

Singtel’s New Logo
· ·

Singtel yesterday launched a new brand identity. The agency behind Singtel’s branding exercise is Ogilvy. The last rebranding was done 16 years ago.

They also have a new tagline: Let’s make everyday better. The tagline reflects a new phase in Singtel’s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services.

Microsoft’s New Corporate Logo

Microsoft’s New Corporate Logo
· ·

Microsoft has gotten a new corporate logo after 25 years! It was unveiled last Thursday, 23rd August 2012.

It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.