Google unveiled it’s biggest change to its logo for the first time in 16 years! The design is flatter and the font used is now Sans-Serif. I think the logo now looks younger, brighter, and more cheerful.
The blue “g” logo has also been replaced with a four-color “G” to match the new logo.
You can read about how Google designed the new logo from Google’s Design Blog Post entitled, Evolving the Google Identity.
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
Source: Google’s look, evolved