Didn’t know about this. This news was way back in March 2011.
Knightsbridge, the distinctive four-storey retail podium along Singapore’s premier shopping belt is now fully leased with iconic American brand Abercrombie & Fitch taking up the prime corner unit.
Abercrombie & Fitch (A&F) takes the first step into South East Asia and second in Asia after its’ foray into Japan in 2009 by opening a store at one of the most prominent shopping districts in the Asia and Singapore’s most pulsating shopping district – Orchard Road. Knightsbridge is a novel retail concept integrated within Singapore’s most fashionable hotel, Grand Park Orchard.
A&F’s flagship store in Singapore will command a space of approximately 21,000 square feet that spans over four-storeys. The store is slated to open for its Autum/Winter collection in the second half of 2011.
Abercrombie & Fitch, an Ohio-based Casual Luxury themed brand, promises to deliver the same ‘all-American’ experience – including the young, fun and good-looking ‘store models’ and the same merchandise that is found at its any other flagship stores around the world, reflecting their brand’s heritage, youth and sex appeal with a unique emphasis on quality and store experience.
“We think that South East Asia represents a great opportunity for the brand and Singapore makes a great fit,” said an A&F spokesperson. “Our launch in Singapore is answering an established enthusiasm for A&F, and giving our fan-base a place to go and live the brand.”
Abercrombie & Fitch, originally founded in 1892 as a store for sporting, hunting and outdoor gear, is known for its prominent customers in the past like Theodore Roosevelt and Ernest Hemingway.
In their recent announcements, A&F revealed that they will be opening a total of six A&F flagships this year, which includes previously announced Paris and Madrid openings, as well as latest openings which will include Dusseldorf, Brussels, Dublin and Singapore – the only Asian city among the list.
“For Orchard Road to continue to be the premier shopping destination for locals and tourists, we need more interesting and iconic retail concepts and brands such as A&F to set foot in Singapore. The opening of the A&F flagship at Knightsbridge in Orchard Road will increase the vibrancy and quality of shopping experience in Singapore,” said Mr Allen Law, Director of Park Hotel Group.