Dell has 2 direct stores in Singapore, 1 located in Suntec City and the other is located in Funan.
- Dell Direct Store SUNTEC: 3 Temasek Boulevard #02-010C/D, Suntec City Mall (Near Suntec Tower 5), Singapore 038923
- Dell Direct Store FUNAN: 109, North Bridge Road #03-26, Funan Digitalife Mall, Singapore 179097
SINGAPORE, May 16, 2013 – Dell today reopened the Dell Exclusive Store at Funan DigitaLife Mall, following an intensive make-over to deliver a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs.
Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.
“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers,” said Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia. “Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.”
Dell Direct Store at Funan has been there since December 2007 and they recently renovated their store (two weeks of intensive renovation) and renamed it to Dell Exclusive Store. The store’s new interior design is the first in the world to match Dell’s global retail brand identity guidelines, developed in 2012 as a standard for all flagship stores around the world.
Dell Direct Store at Suntec on the other hand has been there since 2003 and still being known as Dell Direct Store and they have no plans for renovation yet.
The Dell Exclusive Store at Funan is open from 11am to 9pm daily, and measures 1356 square feet in floor space.