Thanks to TCL for sponsoring me a pair of movie tickets to the Souteast Asia premiere of X-Men: Days of Future Past in Singapore! The premiere took place 2 days ago on Wednesday, 14th May 2014 at Shaw House (350 Orchard Road Singapore 238868) and will officially open in Singapore next Thursday, 22nd May 2014.
There are seven premieres around the world for X-Men: Days of Future Past and all of them are being sponsored by TCL:
- Saturday, 10th May 2014 – New York (Global Premiere)
- Monday, 12th May 2014 – London
- Tuesday, 13th May 2014 – Moscow
- Tuesday, 13th May 2014 – Beijing
- Wednesday, 14th May 2014 – Singapore (Southeast Asia Premiere)
- Thursday, 15th May 2014 – Sao Paulo
- Friday, 16th May 2014 – Melbourne
Many of you might not have heard of TCL before since it’s TVs is not widely available in Singapore. TCL Corporation is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. They make LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. On a global basis in terms of market share, TCL is ranked third in LCD TVs and fifth in mobile phones and LCD panels.
TCL has previously sponsored movies such as Transformers 3, The Avengers, The Dark Knight Rises, Cloud Atlas and Iron Man 3! By sponsoring these films, TCL is trying to build a global brand equity, and to create a connection with the younger generation.
By sponsoring what promises to be the biggest movie of the year, TCL positions itself as a global leader in entertainment marketing. TCL had a strong red carpet presence at the world premiere in New York on May 10, and will maintain that presence through global events in Beijing, Sao Paulo, Moscow, London, Paris, Melbourne and Singapore. Cast members Hugh Jackman, Jennifer Lawrence, Michael Fassbender, James McAvoy, Patrick Stewart, Ian McKellen, Peter Dinklage, Ellen Page, Nicholas Hoult, Fan Bingbing and Omar Sy headlined the star-studded New York event before embarking on the worldwide promotional tour.
“Entertainment marketing is a key part of our globalization strategy and our transformation into a multimedia entertainment technology enterprise,” said TCL Multimedia CEO E Hao. “With Twentieth Century Fox and ‘X-Men: Days of Future Past’, we believe we have the perfect partner to reach out to a global audience and create an emotional connection with the younger generation.”
Over the next five years, TCL will shift its revenue model from being product-driven to being split evenly between products and services, and has set an ambitious goal to build a user base of over 100 million home subscribers and 100 million mobile users. TCL will build on its existing strengths in entertainment marketing to provide top-notch live-streaming content through its smart TV terminals, including the new TCL Roku TVs available in the US market and the TCL-iQIYI TVs in China. TCL has also entered a joint venture agreement with IMAX to design, develop and manufacture a premium, fully integrated home theatre system that is expected to launch in China and select other global markets in 2015. With “X-Men: Days of Future Past”, TCL will take its entertainment marketing to the next level by leveraging a powerful social media campaign to build the foundation for long-term fan engagement.
“We’re very excited to have this opportunity to work with TCL on one of our most important film franchises,” said Anna Roca, SVP International Promotions at Twentieth Century Fox. “This is a film with worldwide appeal and we feel TCL’s global ambitions align well with the reach and popularity of the X-Men universe.”
Throughout the campaign, TCL’s Facebook page will curate the best X-Men content from Twentieth Century Fox and around the world. It will also feature videos, posts and updates from TCL’s team of YouTube all-stars who will act as “reporters” from the red carpet at the premiere. TCL is very excited to be working with YouTube celebrity Ryan Higa, who will represent TCL to his fan base. TCL will work with additional online influencers including Grace Randolph of “Beyond the Trailer” to generate maximum fan engagement surrounding the premieres. TCL will also hold a “Biggest X-Men Fan” challenge on the TCL Facebook page (www.facebook.com/TCLTV). X-Men fans around the world can keep up to date on all this content by liking the TCL Facebook page for regular updates.
TCL has previously sponsored films such as “Transformers 3”, “The Avengers”, “The Dark Knight Rises”, “Cloud Atlas”, and “Iron Man 3”, and in 2013 bought the naming rights to the landmark Chinese Theatre in Hollywood. Entertainment marketing has helped TCL to build brand equity globally, and to create an emotional connection with a younger generation.
The movie tells the story from the Days of Future Past timelime. When the movie starts, it sets in the year 2023 where Sentinels are hunting mutants, almost making them extinct. Wolverine (Hugh Jackman) has to go back to 1973 to find young Professor X (James McAvoy) and young Magneto (Michael Fassbender) to stop Bolivar Trask’s (Peter Dinklage) sentinels program.
The running time for the movie is 133 minutes and do stay till the end of the credits as the end credit scene is related to the next X-Men movie entitled, X-Men: Apocalypse.
Personally, I think this is the best X-Men movie ever. Storyline is simple and straight to the point, some funny jokes in the movie and the visual effects is awesome! Go catch it in the cinemas from next Thursday, 22nd May 2014!