Singapore’s First LEGO Certified Store Opens at Suntec City Mall

· · · Shop, Toy

Singapore’s First LEGO Certified Store was opened on Saturday, 29th November 2014, by Her Excellency, Berit Basse, the Ambassador of Denmark to Singapore.

Berit Basse, the Ambassador of Denmark to Singapore
Berit Basse, the Ambassador of Denmark to Singapore

The company managing the store is Bricks World. Bricks World is the oldest (since 2003) and largest specialist LEGO retailer in Singapore.

Mr George Papasolomontos, Managing Director of Bricks World
Mr George Papasolomontos, Managing Director of Bricks World

The store occupies 2 units, spans an area of 79 square metres and is located in Suntec City Mall, Tower 3, #03-364/365. It is on the same level as GV Suntec City Cinema and Alive Museum.

And for overseas readers, if you need the address of Suntec City, it is: 3 Temasek Boulevard Singapore 038983.

Singapore's First LEGO Certified Store
Singapore’s First LEGO Certified Store

Singapore's First LEGO Certified Store
Singapore’s First LEGO Certified Store

Singapore's First LEGO Certified Store
Singapore’s First LEGO Certified Store

Singapore's First LEGO Certified Store
Singapore’s First LEGO Certified Store

Every aspect of the LEGO Certified Store is designed and made by The LEGO Group, including one of the most popular features, the Pick-a-Brick (PAB) Wall. The wall is a custom-built fixture with cylindrical canisters filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.

In Singapore’s LEGO Certified Store, the PAB cups come in two sizes, the S$34.90 can fit about 325 pieces while the S$19.90 can fit about 125 pieces.

Pick a Brick
Pick a Brick

Pick-a-Brick (PAB) Wall - Front
Pick-a-Brick (PAB) Wall – Front

Pick-a-Brick (PAB) Wall - Back
Pick-a-Brick (PAB) Wall – Back

The store also features an interactive play area called “The Living Room”, and a display of fully assembled LEGO models.

From January 2015, the LEGO Certified Store in Singapore will have exclusive sets released at the same time as in the US and Europe.

Inside Singapore's First LEGO Certified Store
Inside Singapore’s First LEGO Certified Store

Panorama of Singapore's First LEGO Certified Store
Panorama of Singapore’s First LEGO Certified Store

The LEGO Certified Store is not owned by The LEGO Group or LEGO Singapore. However, the store design, fixtures and furnitures are designed by The LEGO Group, and adheres to all the store fit-out and experience guidelines as laid down by The LEGO Group.

Ms Dan Luo, Managing Director of LEGO Singapore
Ms Dan Luo, Managing Director of LEGO Singapore

By the way, did you know that LEGO opens its first sales office in Singapore in 1979? Since then, LEGO Singapore has been one of the five main office worldwide alongside London, Shanghai, Enfield Connecticut (United States) and of course Billund (Denmark).