Toshiba Memory has been rebranded to Kioxia since 1st October 2019.

The name Kioxia is a combination of a Japanese word ‘kioku’, which means memory, and the Greek word ‘axia,’ which stands for value.

For Kioxia’s consumer products, it is further sub-branded into Exceria.

Kioxia Exceria products include microSD/SD memory cards, USB memory, and SSDs. Going forward, some of their products will come in brighter colors like Light Blue, Magenta, Yellow, Light Gray, Light Green, and Orange.

Kioxia Exceria also has two NVMe M.2 SSD product lines, Kioxia Exceria NVMe and Kioxia Exceria NVMe Plus. Both come with 5 years warranty.

Kioxia Exceria NVMe is a mid-range NVMe M.2 SSD that comes in 250GB, 500GB, and 1TB. On paper, it offers a maximum of 1,700 MB/s read speed, and 1,600 MB/s write speed. It is slightly slower than the Crucial P1 NVMe M.2 SSD. Price-wise, Kioxia Exceria NVMe is about S$30 more expensive.

On the other hand, Kioxia Exceria NVMe Plus is a high-end NVMe M.2 SSD that comes in 500GB, 1TB, and 2TB. It is twice as fast as the non-plus variant. On paper, it offers a maximum of 3,400 MB/s read speed, and 3,200 MB/s write speed. The speed is almost the same as the addlink S70 NVMe M.2 SSD.

My addlink S70 2TB was an excellent buy at S$368. You probably cannot get that price from any other brands.

A closer price comparison would be the Samsung 970 EVO Plus or the Western Digital Black SN750. Dynacore is selling both the Samsung 970 EVO Plus 2TB and WD Black SN750 2TB for S$739. The Kioxia Exceria NVMe Plus will be cheaper while offering a somewhat lower speed. A difference of 100MB/s for both read and write speed on paper.

Kioxia Exceria NVMe is made in China, addlink S70 NVMe is made in Taiwan, while Crucial P1 NVMe is made in Mexico.

Capacity/Model Kioxia Exceria NVMe Kioxia Exceria NVMe Plus Price Difference
250GB S$85
500GB S$139 S$169 ~19%
1TB S$219 S$329 ~40%
2TB S$695
Kioxia Exceria 500GB NVMe M.2 SSD - Box Front
Kioxia Exceria 500GB NVMe M.2 SSD – Box Front
Kioxia Exceria 500GB NVMe M.2 SSD - Box Back
Kioxia Exceria 500GB NVMe M.2 SSD – Box Back
Kioxia Exceria 500GB NVMe M.2 SSD - Box
Kioxia Exceria 500GB NVMe M.2 SSD – Box
Kioxia Exceria 500GB NVMe M.2 SSD - Box Contents
Kioxia Exceria 500GB NVMe M.2 SSD – Box Contents
Kioxia Exceria 500GB NVMe M.2 SSD - Front
Kioxia Exceria 500GB NVMe M.2 SSD – Front
Kioxia Exceria 500GB NVMe M.2 SSD - Back
Kioxia Exceria 500GB NVMe M.2 SSD – Back
Kioxia Exceria 500GB NVMe M.2 SSD
Kioxia Exceria 500GB NVMe M.2 SSD