Woke up at 7.30am and met up with the rest of the bloggers for breakfast at 8am at the hotel’s lobby before heading to ExCeL London for the opening Keynote by Stephen Elop. Nokia World 2011 is held at ExCeL London which is about 5 minutes walk from our hotel.

Western Breakfast

@malathy From Nokia Giving A Briefing

ExCeL London

We reached there just in time for the keynote and boy it is crowded!

The Crowd

We were told to take our seats and shortly after the Nokia World 2011 opening video is played.

The screen projection is just fantastic, it is huge and spectacular, wonder how much money is spent just on the screen alone.

We all had problems connecting to the wireless network which I heard from the bloggers, the same thing happened at the previous Nokia World, and this time round, Nokia spent even more money to ensure that the wireless network works, but apparently it still does not work. The poor access point just got hammered like nobody business. I guess professional bloggers like Engadget relies on 3G instead, but the 3G signal inside the hall wasn’t that great either as I guess the base station is overloaded as well.

Colin Giles, Executive Vice President of Sales was up on stage first to give the welcome speech followed by Stephen Elop, CEO of Nokia.

Blanca Juti, Vice President of Mobile Phones Marketing took the stage after and that is where the real deal starts. She introduces 4 new phones to the new Asha family.

The name Asha is derived from Hindi – meaning ‘hope’ and Asha signifies Nokia’s focus on positive user experiences and connecting millions of people to new opportunities that help them reach their aspirations.

Nokia Asha 300 – Touch Screen & Keypad

Nokia Asha 300 Press Release Snippet

The beautifully designed Nokia Asha 300 is a touch device which also offers the convenience of a keypad. The Nokia Asha 300 has a powerful 1GHz processor and 3G to deliver a faster Internet and social networking experience. The Nokia Browser allows for fast, affordable and localized Internet access by compressing web pages by up to 90%.

Users have fast access to messaging, email and instant messaging from the home screen and can swipe to access apps, music or games from the Nokia Store. The Nokia Asha 300 also arrives preloaded with the popular Angry Birds Lite game.

The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio, Bluetooth connectivity and can handle memory cards up to 32GB. The price will vary by market and operator. The estimated retail price for the Nokia Asha 300 will be approximately 85 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

Nokia Asha 200 – Dual SIM & QWERTY Keyboard

Nokia Asha 200 Press Release Snippet

The Nokia Asha 200 is Nokia’s latest dual SIM phone with Easy Swap functionality, allowing consumers to easily change their second SIM without switching the device off.

It is a fun and colorful QWERTY phone designed to meet the needs of young, urban consumers who want to constantly stay in touch. The Nokia Asha 200 features integrated social networking, email and IM, adding RenRen, Orkut and Flickr support. Nokia Asha 200 makes it possible to carry thousands of songs with support for 32 GB memory cards and providing a battery for an amazing 52-hour playback time. The price will vary by market and operator. The estimated retail price for the Nokia Asha 200 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

Nokia Asha 201 – Live Status Updates & QWERTY Keyboard

Nokia Asha 201 Press Release Snippet

The single SIM version of the Nokia Asha 200, the Nokia Asha 201 is ideal for young consumers who wish to stay socially connected, are price conscious and like listening to music. The Nokia Asha 201 has great music features including a high performing loudspeaker, enhanced stereo FM radio and ringtone tuning. With the Nokia Browser you get even faster, even better and more affordable access to the Internet. It supports up to 32 GB memory cards and provides a battery for 52 hours of music playback time. The Nokia Asha 201 also supports push email as well as the popular Whatsapp messaging app. The price will vary by market and operator. The estimated retail price for the Nokia Asha 201 will be approximately 60 EUR, excluding taxes and subsidies. It is expected to start shipping in the first quarter of 2012.

Nokia Asha 303 – QWERTY Keyboard & 2.6″ Touch Screen

Nokia Asha 303 Press Release Snippet

The Nokia Asha 303 is a stunning phone designed with sophisticated materials and metallic finishes. It combines a large 2.6” capacitive touch screen with a high quality QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind.

The device harnesses a powerful 1Ghz engine, 3G and WLAN to deliver a fast Internet experience. Social networks, email and IM are at the center of the experience, easily accessible from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet.

Entertainment and applications are also a core part of the Nokia Asha 303 offering. Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40 (in selected markets). The price will vary from market to market and operator to operator. The estimated retail price for the Nokia Asha 303 will be approximately 115 EUR, excluding taxes and subsidies. It is expected to start shipping in the fourth quarter of 2011.

Stephen Elop was back on stage and pictures of the Nokia Lumia 800 was at the background and everyone was taking out their cameras/phones to take pictures and the race is on to be the first one to tweet about it.

Nokia Lumia 800 Teaser

Stephen Elop introduces Kevin Shields, Senior Vice President of Program & Product Management for the Smart Device up on stage.

Kevin Shields With A Long Title

And the Nokia Lumia 800 was announced!

Nokia Lumia 800

Nokia Lumia 800 Press Release Snippet

The stunningly social Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music. The estimated retail price for the Nokia Lumia 800 will be approximately 420 EUR, excluding taxes and subsidies.

They are not done with just 1 Windows Phone device, Nokia Lumia 710 is announced next!

Nokia Lumia 710

Nokia Lumia 710 Press Release Snippet

The purposely built, no-nonsense Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price. The estimated retail price for the Nokia Lumia 710 will be approximately 270 EUR, excluding taxes and subsidies.

Nokia differentiate itself with the rest of the Windows Phone 7 makers by having exclusive apps like the Nokia Drive, Nokia Maps, Nokia Music and ESPN. I love the Nokia Drive app, it is a free voice-guided turn-by-turn GPS navigation app and it allows you to preload any supported countries map into it as well.

I am not a big fan of sports, but I guess if you are, the ESPN app is suitable for you. It supports Windows Phone 7.5 Mango deep pining feature that allows you to keep track of your favorite teams in various sports right in your home screen via Live Tiles.

Nokia Drive


Nokia Exclusive Apps Press Release Snippet

Both smartphones include signature Nokia experiences optimized for Windows Phone, including Nokia Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation and dedicated in-car-user-interface; and Nokia Music introducing MixRadio, a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music. In an update delivered later this year, Nokia Lumia users will also gain the ability to create personalized channels from a global catalogue of millions of tracks. Also integrated in Nokia Music is Gigfinder, providing the ability to search for live local music for a complete end-to-end music experience, as well as the ability to share discoveries on social networks and buy concert tickets also coming in the Nokia Music software update delivered later this year.

World Premiere Of The Nokia Lumia 800 Advertisement

Nokia announced their partnership with Monster to produce Nokia line of headsets, the on-ear Nokia Purity HD Stereo Headset and the in-ear Nokia Purity Stereo Headset.

Nokia & Monster Partnership

Nokia Headset Made By Monster Release Snippet

Completing the ultimate mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster, a recognized leader in high performance audio. Both products provide a fresh listening experience and are the first output of the exclusive long-term partnership between Nokia and Monster, intended to introduce a range of premium audio accessories to reflect the outstanding quality and bold style of the Lumia range.

Once nice touch by Nokia is when they announced the shipping date of the Nokia Lumia 800, they showed a live feed to one of the factory packing and getting ready the Nokia Lumia 800 for shipment! I thought that was pretty cool. And that means that Nokia Lumia 800 will be available before year’s end!

Live Feed

Stephen Elop Is Back On Stage To Wrap Things Up

Nokia World 2011: New Now

And that is the end of the opening keynote! After that we are being invited to the Experience Area which is just opposite to play with the devices.

Experience Area

It Is So Crowded

The experience area was crowded, can’t really take proper pictures without people behind you pressurizing you to hurry up (in a silent manner). The food catered was pretty good, it is unlike Singaporean style buffet where you help yourself with the food. For this, you take an empty plate and walk past the food and the server will put the food on your plate and that is exactly what they do in army cookhouse! Surprising the queue was not long despite a huge crowd and only 2 dinning areas. I guess people are more interested in the products than lunch, which is a good thing!

They have cans of Pepsi, Fanta, and some other soft drinks for you to take from the fridge. They also have an area for proper coffee like americano, espresso, latte, and even smoothie! The Optimsim Smoothie is awesome!

Smoothie Menu

After lunch, we gathered in a room where they loan us the Nokia Lumia 800 for the remaining 2-3 days to play with and they even got us a prepaid MicroSIM card so we can use it on the go! Thumbs up for that!

Nokia Lumia 800 Box

O2 Prepaid MicroSIM

Something not many people are aware, Nokia also announces Nokia Pulse, I think of it as a mash up between Yammer and Google Plus. Yammer for the closed network and Google Plus for the sharing of content with this close network.

Here is the official statement of it:

Nokia Pulse brings your everyday conversations to life by automatically tagging photos and updates with your location.

Every conversation, from pickups and drop-offs to meet-ups, is as instant, private, and simple as sending a text, but far more useful and engaging. Nokia Pulse is integrated with Maps, so finding people nearby, discovering new places, and getting directions is a snap.

Nokia Pulse App will be available on Windows Phone 7, Symbian and Series 40. It is also available on mobile web as well on the web, check out pulse.nokia.com.

We left the conference about 6pm and headed back to the hotel for some rest before going back to ExCeL London again for the Nokia Party at 7pm!

Pricing & Availability Of The Announced Products

Nokia Lumia 800, Nokia Lumia 710, Nokia Purity HD Stereo Headset and Nokia Purity Stereo Headset will be available in November 2011 for France, Germany, Italy, the Netherlands, Spain and the UK, December 2011 for Hong Kong, India, Russia, Singapore and Taiwan and early 2012 for the remaining countries.


Stay tuned for the next blog post for Nokia World 2011 – Day 02, where I will cover the ground of the Experience area!