Singapore Digital Brand Index (DBI 2.0)

Singapore Digital Brand Index (DBI 2.0)
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Conducted across eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan), the second quarterly Digital Brand Index (DBI 2.0) continues to unveil insights about; the most discussed brands online, the most active channels and the subject areas that spark the most vibrant debate.

Researched during the last three months of 2009, DBI 2.0 found almost 1.5 million online technology brand mentions – double the level tracked in DBI 1.0, conducted July to September 2009. Other key findings from DBI 2.0 include: