Thanks to Amelia and Felicia, Li Xiang and I was invited to the Sony Ericsson Wonder Girls Showcase. In case you are wondering, Wonder Girls are the ambassador for Sony Ericsson Asia Pacific. The event was held at Marina Bay Sands.

I was totally looking forward to the event because personally I prefer Wonder Girls than Super Junior. But once we entered the hall, it totally spoilt my mood. Wonder Girls are fantastic but the event is definitely not.

Media Registration
Media Registration

The thing that pissed me off is that media has no other privileges besides being able to register at another entrance but the thing is once we registered and moved into the hall, we are being merged together with the general public and we entered the moment the doors are open for the media and we are already about 5 rows away from the barricade (it is a free standing event BTW). This make taking pictures really difficult.

The VIP area is worst, it is on the right side of the hall and it is not even in front! This is the part where I think squeezing is better than being in the VIP area.

Jamie Yeo
Jamie Yeo

We went it at 7pm, waited till 7.50pm before Jamie Yeo came out and play some games with the audience, Wonder Girls came out at 8pm to present the items to those who bided earlier for charity. After that we are shown a MTV before Wonder Girls came out again at 8.30pm to perform and at 9pm the showcase is over.

Nobody But Chiu
Nobody But Chiu

Despite only 30 minutes of performance by Wonder Girls, it was fantastic! I didn’t know they can speak English so well and that makes understanding them much easier and more comfortable.


I want nobody nobody but chiu~~

The event organizer should really learn from the way that the SingTel & Samsung Super Junior Showcase was organized. Everything was smooth and the media have certainly more privileges!
On 16th June 2010, Sony Ericsson announced 3 new phones, Sony Ericsson Cedar, Sony Ericsson Xperia X8 and Sony Ericsson Yendo (the first full touch Walkman phone). Because the event is during office hours, I could not attend it despite Wonder Girls are there!

Sony Ericsson Cedar
Here is the snippet from the press release:

“Sony Ericsson Cedar is the ideal product for consumers who are looking for the perfect balance between a business and social device,” said Timo Maassmann, Global Marketing Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a micro-USB port for easy connection to your laptop – the Sony Ericsson Cedar is an affordable GreenHeart phone which allows consumers to easily connect to their various communities whether it’s for work, fun or play.”


  • Widget Manager 2.0 allows easy access to your favourite social network and applications
  • Social network applications – Facebook, Twitter and MySpace
  • Keep contacts close – hassle-free phone book transfer and web backup
  • Stay organised with calendar, phone book, email
  • Fast browsing with 3G and direct access to the web browser
  • EAS push email and modem connectivity
  • Connect your headphones on the 3.5mm jack and enjoy music, video on the go
  • Capture the moment with the 2MP camera and send it by MMS
  • Human curvature design – fits into the palm of the hand
  • GreenHeart – for a greener choice

Official Site: Sony Ericsson Cedar
Press Release: Enjoy fast and easy connection to your communities with the Sony Ericsson Cedar

Sony Ericsson X8
Here is the snippet from the press release:

The Sony Ericsson Xperia X8 is a great entertainment smartphone that extends the appeal of the Xperia collection to new market segments. The user interface is similar to that of the Xperia X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia X8 also includes Timescape for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android Market. Timo Maassmann, Product Marketing Manager for Xperia X8, said, “We are delighted to be able to bring the full experience of our Xperia smartphones to new consumers by delivering a fully featured device at a more accessible price point.”


  • Four corners for easy one hand use and one touch access to applications
  • Customise the four corners with your favourite apps and add widgets to your homescreens
  • Enjoy games, video, internet and more on the 3-inch screen
  • Timescape shows all your communication in one place for ultimate simplicity
  • Android Market – thousands of applications to keep you entertained
  • 3.2 MP camera – snap away and upload instantly to Facebook
  • Supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/2100 and UMTS HSPA 800/850/1900/2100
  • Available in selected markets from Q3 in the colors White, Dark Blue/ White, Aqua Blue/ White, Pink/ White, Silver/ White.

Official Site: Sony Ericsson Xperia X8
Press Release: Sony Ericsson delivers the most entertaining smartphones

Sony Ericsson Yendo
Here is the snippet from the press release:

Sony Ericsson Yendo with Walkman gives consumers the ultimate iconic award-winning Walkman phone experience but also allows consumers to show their individuality. Consumers have a number of color combinations to choose from so they can personalise their handset to suit their mood and make sure it stands out from the crowd. The four corner touch UI also allows users to find the most important phone features in one easy and fun one hand operation. So whether it’s text messaging, Facebook or email, users can experience a unique and individual touch experience on a crystal clear and 2.6’” display.


  • Touch Walkman player – music at fingertips
  • Touch TrackID – find out the name of that song with just one touch
  • PlayNow – access favourite and new songs quickly and easily
  • MediaGo – transfer your music from a PC to the mobile phone
  • Four corner UI – access Walkman player, contacts, keypad and more with just one touch
  • Easy navigation – easy access to your favourite web pages
  • Express yourself with one of the ten RTL colors
  • Social networking – Facebook or Twitter away
  • 3.5mm stereo jack – play personal

Official Site: Sony Ericsson Yendo
Press Release: One touch away from a unique Walkman phone experience

For more images check out Sony Ericsson Social on Google’s Picasa.