The Promise (@wepromiseyou) is an AWESOME creative marketing campaign by PayPal. It is so personalized and targeted to individual bloggers.
The Promise (#promisekept) features four boys (Eugene, Nicholas, Erik and Josh) who are ordinary Singaporeans from different walks of life. They have banded together to create more awareness about issues that are close to their heart, one of which is online shopping. If you want to know more about the four boys, do check out their profiles and music videos on The Promise website at http://www.wepromiseyou.com/.
