Tiger Beer’s new campaign, the “Unofficial Official History of Singapore ” is inspired by the launch of Tiger Beer’s first can in 1965, the same year that Singapore gained independence.
The campaign aims to inspire Singaporeans to stop and take a look at ourselves with a fresh perspective, and especially at some of Singapore’s most iconic traits and social peculiarities – things that makes us Singaporean.
Tiger Beer has chosen two social quirks which is the Chicken Rice and Kallang Wave and created a mockumentary to represent each of them.
The first mockumentary is entitled “Who invented Chicken Rice?” and you can view it using this link .
The second mockumentary about Kallang Wave is entitled “Who created the Kallang Wave?” and you can view it using this link .
To commemorate Singapore celebrating it’s golden jubilee (50th birthday), Tiger Beer is also re-releasing it’s limited edition adaptations of its classic 1965 theme in cans, pints and bottles.
These Tiger Beer Limited Edition Vintage 1965 cans, pints and bottles are now available at all major supermarkets and hypermarkets.