Challenger has lost it’s 50,000 square feet flagship store in Funan DigitaLife Mall after the closure of the mall on 30th June 2016 for redevelopment.

Since then, they have opened a new Challenger flagship store at Bugis Junction.

The 14,000 square feet Challenger flagship store at Bugis Junction is located at Basement 1 where the old arcade, Virtualand, used to be.

Address: 200 Victoria Street, Bugis Junction, #B1-26 Singapore 188021.
Telephone: +65 6339 9008
Opening Hours: 11.00am – 9.30pm daily

Challenger Flagship Store (Bugis Junction) - Entrance
Challenger Flagship Store (Bugis Junction) – Entrance

Challenger Flagship Store (Bugis Junction) - Panorama
Challenger Flagship Store (Bugis Junction) – Panorama

Fifteen Lifestyle Concept Zones

  • Print Domain – Printers & Supplies
  • Biz Solutions – Data Storage, Business Software, Video Projectors, Printers
  • Intelligent Living – Routers, Security Cameras, Smart Lightning & Appliances
  • Type & Click – Keyboard & Mouse
  • Fitness Station – Smart Watches, Smart Weighing Scales, Activity Trackers, Accessories Optimized For Sports
  • Storage Terminal – Internal, External & Portable Hard Drives
  • Software Boutique – Software & Operating Systems
  • Game On – Microsoft Xbox Console & Accessories, Sony Playstation Console & Accessories, Razor Peripherals (Razerzone)
  • PC Go – Notebooks, Desktops, Monitors
  • Musica – Earphones, Headphones, Speakers
  • PLG (Priced Low 2 Go) – Lifestyle accessories with price starting at S$2 with 30-day product replacement and 7-day money back guarantee
  • Accessories Showroom – 1,700 square feet of space dedicated to IT accessories such as cables, batteries and carrying cases
  • Action Cameras/Drones – DJI & Parrot Drones & Accessories
  • Power Charging – Portable Chargers, Wall Plugs
  • Hone & Living – Home Appliances from brands like Dyson, Braun & Panasonic

Challenger Flagship Store (Bugis Junction) - Musica
Challenger Flagship Store (Bugis Junction) – Musica

Challenger Flagship Store (Bugis Junction) - Musica
Challenger Flagship Store (Bugis Junction) – Musica

Challenger Flagship Store (Bugis Junction) - Fitness Station
Challenger Flagship Store (Bugis Junction) – Fitness Station

Challenger Flagship Store (Bugis Junction) - Networking
Challenger Flagship Store (Bugis Junction) – Networking

Challenger Flagship Store (Bugis Junction) - Storage Terminal/Intelligent Living
Challenger Flagship Store (Bugis Junction) – Storage Terminal/Intelligent Living

Challenger Flagship Store (Bugis Junction) - Apple Section
Challenger Flagship Store (Bugis Junction) – Apple Section

Challenger Flagship Store (Bugis Junction) - PLG
Challenger Flagship Store (Bugis Junction) – PLG

Challenger Flagship Store (Bugis Junction) - PLG
Challenger Flagship Store (Bugis Junction) – PLG

Challenger Flagship Store (Bugis Junction) - PLG
Challenger Flagship Store (Bugis Junction) – PLG

Three New Things

  • DJI and Parrot: First-ever experiential counters in Singapore
  • Razerzone: Featuring Razer latest gaming products from systems to peripherals and audio products to software and gear
  • Samsung Galaxy Plus VRcade: Experience an immersive gaming experience with Samsung Gear VR with Controller

Challenger Flagship Store (Bugis Junction) - Action Cameras/Drones
Challenger Flagship Store (Bugis Junction) – Action Cameras/Drones

Challenger Flagship Store (Bugis Junction) - Game On
Challenger Flagship Store (Bugis Junction) – Game On

Challenger Flagship Store (Bugis Junction) - Samsung Galaxy Plus VRcade
Challenger Flagship Store (Bugis Junction) – Samsung Galaxy Plus VRcade

Fun Facts

  • Challenger has over 500,000 ValueClub members
  • Challenger has 40 stores in Singapore: 1 flagship, 25 superstores and 14 small-format stores
  • Challenger believes the importance of a strong network of retail stores to complement Hachi.tech, an online tech marketplace

PS: In case you are not aware, Challenger does have an existing smaller store in Bugis Junction at #03-10e. As far as I know, that store will still continue to operate.