Toshiba FlashAir is the “no frills” version you can get out of Flucard Pro and Eye-Fi Pro.
It is being distributed by Trek 2000 (makers of Thumbdrive) in Singapore and is retailing for S$100+. Since Trek don’t enforce a Recommended Retail Pricing (RRP) model to the dealers, I can’t give you an official pricing. Right now only 1 capacity is available which is the 8GB.