Again, as part of SG50 celebration, Tiger Beer will once again shed its iconic blue-and-silver look, in favour of Singapore’s national colors (red and white) on the livery of all cans, pints and bottles, in a limited edition release to commemorate this jubilee.
The world-famous ‘Share a Coke’ campaign has arrived on The Little Red Dot and for the first time in Singapore, Coca-Cola cans and bottles will feature nicknames and phrases in place of the iconic Coca-Cola logo, to inspire people to share a Coke with those around them.
Tiger Beer’s new campaign, the “Unofficial Official History of Singapore” is inspired by the launch of Tiger Beer’s first can in 1965, the same year that Singapore gained independence.
The campaign aims to inspire Singaporeans to stop and take a look at ourselves with a fresh perspective, and especially at some of Singapore’s most iconic traits and social peculiarities – things that makes us Singaporean.