I was there last year at the Singtel iPhone 3G Launch queuing up for the iPhone 3G as a normal consumer. This year I was also there, but with a media pass. I was there pretty early at about 1.30pm because I have to go to Funan to run some errands. The media event started at about 3.30pm. We are brought around the Comcenter by Yuen Kuan Moon, the EVP of Consumer from Singtel. He explains to us the various part of the queue structure and how the customers will move about when queuing. Apart from that, Singtel announced a new service called Mio TV on Mobile. Customers can get to stream live tv stream from Channel 8, Channel News Asia, Bloomberg and a few others. It is not an iPhone App, but rather the streaming is done in Safari itself. It is pretty impressive as the quality is watchable and it doesn’t lag.
According to Kuan Moon, this year the response was much better than last year. He did not give an exact figure but he says in thousands. Last year the launch of iPhone 3G is basically register of interest and user still have to queue up. But this year, Singtel did a pre-order and require the customers to make a deposit of S$50 before queuing. There is also a separate queue for walk-in customers which closes at about 9pm due to the overwhelming response on the pre-order queue.