The cables are available in three colors (Gold, Silver, Black) and each of the colors are available in 3 lengths (0.5m, 2m or 3m). You can get all 9 variants from Amazon.
The Apple USB Type-C Cable is retailing for S$42 and comes in only one length which is 2m. I wish they have it in 0.5m and 1m as well.
There are no markings on the USB ends on the cable because there is no need to since it has a reversible plug orientation. This is similar to the Apple Lighting cable as there is no marking on the Lightning end of that cable as well.
Benson works in Google and his team at Google has been very big proponents and innovators of USB Type-C. He has worked on two Pixel products that use the connector and its related technologies (Power Delivery, Alternate Mode, USB 3.1).
Bought the Apple Watch Magnetic Charging Cable when I was in UK for holiday. It cost £25 (S$53) excluding tax refund. I can’t really remember how much the tax refund was, but it is probably the same price in Singapore after deducting the tax refund.
The MOS Spring Lightning Cable is coming to Singapore soon, but if you can’t wait, you can order it from the website itself for US$29.95 (S$41). Shipping to Singapore is an additional US$4.94 (S$7) via USPS First Class International.
I saw it being sold in Singapore, but I can’t remember the price for it. I will update this post again once I get hold of the price. *UPDATE 17th January 2015* In Singapore, I saw Funan’s Challenger selling it for S$29.